Effective Date: April 1, 2026
PL Capital LLC, operating as Brick By Brick Blueprint and PJL Playbook ("we," "us," or "our"), is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the information you provide when visiting our website or enrolling in our programs.
1. Information We Collect
We may collect the following categories of personal information when you visit our website, complete a form, book a call, or enroll in our programs:
Full name
Email address
Phone number (including mobile number)
Geographic location (city/state)
Information you voluntarily provide in forms, surveys, or communications
Usage data collected automatically (IP address, browser type, pages visited, time on site)
2. How We Use Your Information
We use the information we collect for the following purposes:
To respond to your inquiries and provide our educational services and mentorship programs
To send you SMS text messages, emails, and phone calls related to your inquiry or enrollment — including program updates, scheduling, and educational content
To send promotional communications about our services (you may opt out at any time)
To improve our website, services, and user experience
To comply with applicable legal obligations
3. SMS / Text Messaging
By submitting your mobile phone number on our website, you expressly consent to receive SMS text messages from PL Capital LLC (Brick By Brick Blueprint / PJL Playbook) regarding your inquiry, program enrollment, and related communications.
Message and data rates may apply
Message frequency will vary
You may opt out at any time by replying STOP to any text message
Reply HELP for assistance, or contact us at preston@pjlplaybook.com
For questions about your text or data plan, contact your wireless carrier
4. How We Share Your Information
We do not sell your personal information. We may share your information only in the following limited circumstances:
Service Providers: We may share information with trusted vendors who assist us in operating our website and delivering our services (e.g., CRM platforms, email delivery services, customer support tools).
These providers are contractually obligated to protect your information and use it solely to perform services on our behalf.
Legal Requirements: We may disclose information if required by law, court order, or governmental authority.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Important SMS Data Notice:No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain our business records, and comply with our legal obligations. When your information is no longer needed, we will securely delete or anonymize it.
6. Cookies and Tracking Technologies
Our website may use cookies, pixels, and similar tracking technologies to analyze site traffic, improve user experience, and support marketing efforts (including third-party tools such as Meta Pixel). You may control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our site.
7. Your Rights and Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information, including:
The right to access the personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of your personal information
The right to opt out of marketing communications at any time
To exercise any of these rights, please contact us using the information in Section 9 below.
8. Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
PL Capital LLC (operating as Brick By Brick Blueprint / PJL Playbook)
Email: preston@pjlplaybook.com
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Effective Date" at the top of this page. We encourage you to review this policy periodically.